![]() ![]() Search all the parks in all your cities you’ll find no statues of committees. ![]() I am supposed to be one of the more fertile inventors of big ideas, but in my long career I have not had more than twenty. You cannot bore people into buying your product you can only interest them in buying it. We put the creative function at the top of our priorities. What most clients want from agencies is good advertising campaigns. Pitchmen in open-air markets know this, so they talk fast. On average, 200 words a minute sells more of your product. But when it comes to advertising, Advertising age says that I am “the creative King of advertising.” When Fortune published an article about me and titled it “Is David Ogilvy a Genius?,” I asked my lawyer to sue the editor for the question mark. I cannot read a balance sheet, work a computer, ski, sail, play golf, or paint. I am a miserable duffer in everything except advertising. Third, to make myself better known in the business world. Second, to condition the market for a public offering of our shares. ![]() Why did I write it? First, to attract new clients to my advertising agency. ![]()
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